In 2005 a British student called Alex Tew put up a single page made of one million pixels and sold them at a dollar each. It sold out in five months. The page is still online, most of the links are dead, and it is still the most copied idea on the internet.
The clever part was never the pixels. It was that the page itself was the product, the advert and the news story at the same time. Every buyer had a reason to tell people about it, because their money was sitting on the page in public.
Why the copies mostly failed
Almost every clone sold the same thing: static space on a dead page. Once the grid filled up the story ended, and nobody had a reason to come back. There was no second move.
What changed: pages that can be taken off you
The modern version is not a grid of pixels. It is a live page where every heading, button and menu word has an owner and a price, and anyone can pay a dollar more and take it. It never sells out, because everything on it is permanently for sale.
That is what ownthis.lol is. Every single thing you can see on the front page belongs to somebody, costs a dollar more than they paid, and can change hands while you are looking at it.
Go take something